CASE 1

FOR WHOM?

Real property owner or the real estate agent, who is in charge of selling the property on the basis of so called “exclusive sale agreement” and needs the independent valuers vision to give added value to her/his service.

How the client is seeing his problem:

Client’s avatar

A real estate agent who works on so-called exclusive contracts and wants bring an additional value to his services. It is dynamic, open minded.

The agent formulates the request as follows: Valuation is needed for the property that has been on the market for a very long time. Owner occupied house intended for his family with costs of construction much above compared to what the average market participant would pay.

Context: The sale is difficult, likely not to be sold at the price that the owner wants to take, and the client needs an independent specialist to strengthen his position and arguments, and possibly change the vision of the owner.

Hypothesis: the owner sees the property from the "value side" (investment value), while the agent is interested in the "value" (market value). Creating the "playing field" is the agent's task).

How to resolve this dichotomy (my view): After personally inspecting the property and then analyzing the properties on the market, we will examine the strengths and weaknesses (relative to the market). This was the most time-consuming process.

Result: We found that there are three price segments of houses [up to 1 million]. From 1.5 to 2 million and above 3 million.

We clearly saw that it is in the middle segment. We had SWAT analysis of the property.

What the client gets: understanding below what value it is unprofitable to sell (if you are a seller) and above what value should not be bought (if you are a buyer)

+ Plus

the outlines of the sales strategy; in certain cases - potential synergistic value;

What does the client think and was such a service useful? discussion